Selling to State and Local Government
Winning business from state and local government is a key or emerging responsibility for a growing number of corporate government affairs programs.
Fortunately, this responsibility has much in common with traditional government affairs.
Planning requires high quality information.
Brand awareness and positive relationships with government officials add value to the process.
Skilled and well-managed advocates add depth and reach to the sales team.
And, ethics rules compliance is essential.
Other challenges include training non-government affairs professionals to work effectively with government officials and managing political “damage-control” when something goes wrong with an existing contract or relationship.
Stateside Associates offers a Specialty Practice in Public Sector Sales Support. Combining information and strategic consulting services, Stateside helps government affairs professionals work effectively with their sales teams.
The Public Sector Sales Support Practice includes:
- Strategic Consulting to Support Sales Activities
- Engaging, Training and Managing State and Local Government Lobbyists
- Regulatory and Legislative Monitoring for New Business Opportunities
- Groups Strategies to Build Brand Awareness and Relationships
- Ongoing Program Management and Support
For more information about Stateside’s Public Sector Sales Support Practice, please contact Mark D. Anderson at firstname.lastname@example.org or call (703) 525-7466.