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Issue Management Services
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 Using Online Tools can make your messages clearer and more accessible. |
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Online Advocacy is at work in state legislatures, in city councils and in executive offices throughout state and local government. Issue advocates are using online advocacy to educate supporters, influence the media, generate grassroots communications and inform policymakers and their staffs. Their presence and impact in these channels is well known. However, for most corporate and industry association state and local issue managers, Online Advocacy is not part of the program.
To learn more about how online advocacy is reshaping state and local politics and policy-making, read The Online Advocate, a Stateside Associates monthly newsletter.
| Why Online Advocacy? |
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"Issue managers must fully integrate online communications into their issue campaigns." "Stateside Associates is uniquely positioned to help clients marshal the power of online communications technology." "These underlying constants will continue to shape the nature of online communication no matter how the technology evolves." |
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In our networked environment, state and local Issue Managers must develop programs that effectively target, engage and coordinate online and offline communications with state and local officials. To succeed in this networked environment, issue managers must fully integrate online communications into their issue campaigns. The Internet, and now wireless communication networks, are no longer peripheral or incidental venues for educating policymakers and the public. By integrating interactive, multi-media technologies, state and local issue managers can more deeply cultivate support for their positions.
Stateside Associates is uniquely positioned to help clients marshal the power of online communications technology to enhance their ability to manage issues and deepen their support among policy-makers and the public. Our expertise in the issues and our knowledge of the state and local political landscape, combined with our online advocacy services, give our clients an unprecedented and powerful resource for achieving their policy goals.
Though online technology is constantly changing, there are a few underlying constants that should guide issue managers as they reach into cyberspace:
- Online communication is interactive
- Online communication is multi-media
- Online communication is both global and targeted
These underlying constants will continue to shape the nature of online communication no matter how the technology evolves. For the issue manager, these constants are much more important for integrating online communication into their general strategy than changes in specific software and hardware technologies.
The following are some of the services that Stateside Associates' Online Advocacy Services Division offers clients:
Stateside Associates conducts benchmark and ongoing audits of issue
and industry-specific content online to determine if our client's
perspective is being effectively represented.
These audit services include:
- Client Web Site Audit
- Issue-Related Web Sites Audit
- Online News Coverage Audit
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| "Stateside provided
us with a clear understanding of how our opponents use the Internet
against us and redesigned our Website to effectively convey
the value of consumer credit insurance to policymakers and consumers"
William Burfeind, Executive Vice President Consumer Credit Insurance Association |
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Stateside Associates provides strategic consulting to help clients
identify how they can use online advocacy to disseminate information,
facilitate action, and build a community for promoting their policy
interests.
These strategic services include:
- Online Needs Assessment
- Online Strategy Planning
Stateside Associates can fully implement these strategies, developing
online content and managing the online campaign, providing timely
information updates and outreach.
These implementation services include:
- Web Site Design and Construction
- Email Campaigns
- Online Forum Campaigns
- Online Advocacy Management
| Who Needs Online Advocacy Services? |
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| "Online advocacy is an essential component of any issue management strategy." | |
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Everyone involved in state and local advocacy must recognize that their issues will be covered online, whether or not they are involved in shaping that coverage. Online advocacy is an essential component of any issue management strategy. Any company, trade association, or issue coalition addressing state or local issues is a potential user of online advocacy tools. So too are state and local lobbyists, public relations professionals and grassroots consultants.
Effective shaping of policy requires a proactive effort to inform and activate support among policy-makers, their staff and the public. An effective online advocacy strategy can be the crucial difference in making an issue campaign successful.
| Why Choose Stateside's Online Advocacy Services? |
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Since 1988, Stateside Associates has been helping state and local issue managers to be more successful. We have helped hundreds of companies, trade associations, and issue coalitions at the state and local levels with Issue Management Services such as Strategic Consulting, Lobbyist Retention and Management, Coalition Management, Groups Services and Regulatory Issue Management.
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| "We understand state and local government and the issues they confront." | |
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We understand how to communicate with state and local officials and we know how to engage effectively to help companies and other clients succeed.
To learn more about how Stateside Associates can assist you in using Online Advocacy to advance your mission, please contact Constance Campanella at cc@stateside.com or call (703) 525-7466.
Demystifying
Online Advocacy (FAQs)
NCSL
Email Presentation (Internet Explorer required to view)
