While there are many excuses and reasons not to deploy grassroots, if your organization has the basic elements and you follow these simple steps, you can enhance the effectiveness of your state advocacy program.
The 2012 legislative session is gearing up to be a busy one, particularly when it comes to fiscal issues. Federal stimulus dollars are drying up, revenue is down, and most states are increasingly strapped for cash. In an election year when these factors are sure to be politically polarizing, having access to the right lawmakers and staff can mean a world of difference and provide a key competitive advantage. During my time in the Florida State House I witnessed certain practices that are determinative of the success or failure of an advocate’s legislative agenda.
Labor Day, Christmas, New Year’s Eve, Veterans Day, Halloween and Valentine’s Day are holidays to most, but for elected officials they are something more–an opportunity to issue press releases, website posts, tweets and other announcements.
As professionals, it is our responsibility to ensure that the individuals we work with on behalf of our organizations or clients know that they enjoy our respect. And, it works both ways. If you show respect, you can gain respect.
The recent high profile fight over collective bargaining rights, pay and benefits for public employees in Wisconsin is interesting to those who follow politics and government funding issues, but why should corporate executives be concerned about that fight? The obvious answer is that if public employee pay and benefits are increased, taxes will have to go up to pay for that compensation.
That’s right. Never. All you have to do is answer all the following questions TRUE and you are home free! Ready?
Attending these meetings is a big commitment of resources, and perhaps more important, your time. As you think back on the Group meetings you attended, did they help set the stage for a successful 2011? And, what value are you returning to your organization in exchange for all of those airline miles you accrued? Now is the perfect time to take stock of the Groups work you performed this summer.